Toton’s TV

815-729-1050

Samsung The Serif LS 55" QLED 4K Smart TV

At a Glance

The unique I-shaped profile is sharp and sophisticated. It’s the definition of pure, emotional design that’s created to elevate your room’s design aesthetic.

Proposition 65 Warning for California Residents

The Serif, brand new TV for 2019

Iconic design by Bouroullec

100% color volume with QLED technology

l-Shaped design

Serif Ambient Mode

QLED technology

LS Series

Iconic Design

The Serif’s iconic I-shaped profile is sharp and sophisticated. It’s the essence of emotional design that blends into your space.

Color Volume 100%

Quantum dots express over a billion colours at 100% colour volume*, resulting in accurate, rich and detailed colours in any light.

NFC* on TV

Listen to your favorite music through The Serif by placing your smartphone over the NFC.

I-shaped Design

The unique I-shaped profile is sharp and sophisticated. It’s the definition of pure, emotional design that’s created to elevate your room’s design aesthetic.

Turn your black screen into a design piece - Ambient Mode

When you’re not watching TV, transform your black screen into a work of art with The Serif Ambient Mode - a collection of decorative art, including two exclusive patterns from the Bouroullec brothers palette.*

The Serif exclusive patterns

Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode features two patterns inspired by the beauty of the natural world around us.

Designed for more freedom in your space - All Round Design

Whether you want your TV to blend in with the room or stand out as a feature piece, The Serif works with your space harmoniously. The Bouroullec brothers designed the TV to add character while seamlessly fitting into your everyday life.

Adding elegance to the icon - Metal Floor Stand

You can position The Serif anywhere in the room thanks to the elegant metal stand that complements and completes the bold design and stylish silhouette.

The Serif meets QLED technology - Color Volume 100%

Samsung Quantum Dot technology of 2019 The Serif lets you see what you’re supposed to see. Quantum dots express over a billion colours at 100% colour volume*, resulting in accurate, rich and detailed colours in any light.

Experience exceptional picture detail - HDR10+

Even exceptionally bright or dark scenes can’t hide the details. HDR 10+ analyzes each scene, going frame by frame to adjust the brightness to suit the moment. You’ll see the details the director wanted you to see come into focus.

NFC* on TV

Step 01: With the TV screen off, place your mobile device on top of The Serif.

Step 02: Your mobile will connect to the TV via NFC.

Step 03: Now you can stream music from your mobile on The Serif.

Step 04: You can enjoy your content quickly with the fast connection.

Bixby Voice Assistant on TV

Spend more time watching and less time searching. Smart AI lets you easily search shows and movies through voice commands, and provides content recommendations tailored just for you.*

AirPlay 2

With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your The Serif.

Amazon Alexa

The Serif works with Alexa so your life just got simpler. It’s easy to connect your Alexa-enabled devices. With The Serif’s compatibility, have Alexa turn on your TV, change channels, control volume, and more.

The Google Assistant

The Serif works with Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.

Easy to Use - One Remote Control & Mobile App

Easily control connected devices and content with just One Remote Control and your mobile. Adjust the settings or find new artwork to display. Easy to find, easy to use.

The content you want at your fingertips - Three hotkeys

No more hunting through menus. Get straight to your favourite shows with dedicated Netflix and Prime Video buttons right on the remote control. Fast and easy.